Copywriter

Job Locations US-NY-New York
Job ID
2017-1043
# of Openings
1
Category
Public Relations

Overview

MAKE UP FOR EVER is looking for a Copywriter. Based in the New York Office, this person is responsible for writing engaging, informative and compelling copy for all areas of the business with the intention of establishing a strong, distinctive and recognizable tone of voice.

Responsibilities

  • Collaborate with the marketing teams to deliver stand out copy and strategic storytelling that can be effectively executed within a range of business channels and marketing mediums.
  • Contribute to the development of brand standards and copy guidelines, which will exist as internal communication tool for a variety of audiences.
  • Write clever, clear and persuasive copy that is consistent with brand voice for website, social, collateral and other means of marketing
  • Write product descriptions for new items across all categories
  • Brainstorm headlines, hashtags and product names as needed
  • Write editorial and promotional copy as needed
  • Deliver sharp and strategic storytelling 
  • Ensure work is reviewed/approved by leadership before presentation and subsequently vetted by necessary departments 
  • Demonstrate global cultural awareness with regard to content leveraging HQ assets but localizing to market needs

Qualifications

  • Bachelor’s Degree in Journalism or related field with a solid proven track record
  • Minimum 5 – 7+ years of experience in cosmetics, retail, entertainment or agency preferred
  • Solid understanding of how to write content for retail, wholesale, e-commerce, email, social, digital marketing, print, promotions, and video and the varying parameters each medium requires.
  • Detail oriented and meticulous proofreader
  • Ability to fact-check and proofread own work
  • An interest in beauty and a knowledge of trends and terminology
  • The ability to work collaboratively and under tight deadlines
  • Open to feedback from internal and external partners
  • Strong conceptual and brainstorming skills.

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