Intern, Trade & Product Marketing - Spring 2018

US-NY-New York
Job ID
2017-1208
# of Openings
1
Category
Trade & Product Marketing

Overview

MAKE UP FOR EVER is looking for a Trade & Product Marketing Intern. Based in the New York Office and reporting to the Coordinator, Trade & Product Marketing, this person will work closely with the team to support and execute marketing initiatives within the Sephora retail environment. This internship will give you an understanding of the dynamic US color cosmetics market, how brands localize product messaging, marketing to consumers in-store & online, and behind the scenes exposure to the product development process.

Responsibilities

  • Competitive Research: Monitor, summarize and provide insights and feedback on key competitive launches, conduct research on existing launches for product development, and purchase competitive products.
  • Sales Analysis: Analyze sales data to recommend shade assortments, track launch performance, etc.
  • Marketing Exposure: Assist the team in compiling a recap of all MAKE UP FOR EVER activity, and competitive brand activity, in Sephora including email exposure, sampling, secondary exposure, digital marketing and email and any other marketing activities.
  • Pricing: Assist the team in monitoring competitive pricing and MAKE UP FOR EVER’s positioning across the Americas and support the team with research to help set prices for new products.
  • Product Feedback: Compile product feedback for our global product development team. Examine existing portfolio and competitive landscape to identify need gaps, top products, ideal shade range, formula, concept, etc.
  • Product Closet: Manage the product closet, facilitate mailings, and distribute samples.
  • Meeting Preparation: Help teams prepare for major retailer and internal meetings: presentations, catering and product set-up.

Qualifications

  • Must be enrolled in an Associate’s/ Bachelor’s/Master’s program at an accredited college or university
  • Detail oriented, adaptable, and professional with a strong passion for beauty products
  • Strong analytical, written and verbal communication skills
  • Microsoft Excel & PowerPoint
  • Available full time for duration of internship

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