• Executive Director, E-Commerce & E-Retail

    Job Locations US-NY-New York
    Job ID
    # of Openings
    Omnichannel Marketing
  • Overview

    The Director, E-commerce & Digital will manage overall ecommerce business and deliver sales for Make UP FOR EVER including brand sites and any partner web sites where MUFE products are sold. The Director will also be responsible for aspects of performance marketing including SEO, SEM and paid search and affiliate marketing. The director will lead 360 digital strategy and long term vision ensuring brand site and retailer businesses to ensure overall sales growth and profitability.


    Reporting to the SVP, Marketing - Americas, this role will work strategically along-side the global and cross-functional teams to support and deliver sales targets and new business initiatives, building strong collaborative relationships.


    The Director will also oversee a team responsible for the day-to-day online operations relating to ecommerce and CRM with oversight responsibility for operating metrics and key performance drivers such as conversion, qualified traffic and opt-ins, new buyers, repeat buyers, sales, average order and units per order.


    • Drive sustainable and profitable growth for brand site and Sephora.com
    • Ideate and implement long term growth plans that scale across all digital touchpoints
    • Ensure there is a comprehensive CRM strategy to acquire new customers, retain existing and have robust targeting and segmentation strategies.
    • Own performance marketing channel strategies including affiliate marketing, SEO, SEM and Paid Search
    • Lead partnership with cross functional stakeholders in order to influence and drive change
    • Oversee channel businesses and relationships with online retailer business partners.
    • Build strong relationships with senior internal and external stakeholders
    • Negotiate with retail partners to secure innovative and increased brand exposures across the Retailer’s digital customer touchpoint offerings
    • Identify opportunities to build and drive both brand 
    • Oversee and ensure new programs/content growth through implementation of special programs, customer acquisition and retention, and online marketing
    • Monitor Online business performance to achieve fiscal sales goals, tracking overall accounts monthly sales targets


    • Must have a proven track record of direct and online marketing including at least 5-7 years in a commercially minded role.  eCommerce or catalog experience strongly preferred.
    • Must be able to translate offline brand vision to the online channel and execute strategies that lead the company consistently towards that vision. Must mirror the values and positioning of the brand at all times
    • Strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
    • Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
    • Needs to be a creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams
    • Big-picture thinker and experience in a dynamic, high-growth environment
    • Must possess excellent creative, organizational, verbal and written communication skills
    • Strong analytical and project management skills with the ability to handle multiple priorities
    • Highly proficient in Microsoft Word, Powerpoint, and Excel
    • BA/BS required, MBA preferred


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