• Director, Trade Marketing

    Job Locations US-NY-New York
    Job ID
    2018-1308
    # of Openings
    1
    Category
    Trade Marketing
  • Overview

    MAKE UP FOR EVER is looking for an Director, Trade Marketing, based in New York Office. This person will become the main Sephora contact, managing all aspects of the business to drive sales and rank to reach the brand’s objectives and budget.

    Responsibilities

    SEPHORA:

    • Manage Sephora’s daily business, liasisoning with cross-functional teams when needed
    • Develop Sephora marketing calendar, working with the retailer to secure all initiatives and with your direct report to execute all programs.
    • Manage Sephora.com, liaisoning with Digital Director to develop a strategy to increase penetration and with the merchant team to secure additional initiatives.
    • Manage Sephora sampling program, developing a strategy that links back to the brand’s key objectives while delivering strong ROI.
    • Develop a strategy to target BIs & VIBs to engage a highly active audience, increase brand awareness, recruit new customers and drive sales.
    • Develop a tiered event strategy that creates excitement, engages the client and recruits new customers while delivering strong ROI. 
    • Oversee Sephora launch and discontinuation plan
    • Liaison with Visual Merchandising department on assortments, fixture and copy.
    • Manage Sephora budget
    • Work with Manager, Marketing & Merchandising to execute all programs.

     

    OTHER RESPONSIBILITIES:

    • Liaison with operations to forecast and secure inventory for marketing initiatives.
    • Forecast new product launches and evaluate post launch performance.

    Qualifications

    • Cosmetic industry experience
    • Worked with Sephora
    • Strong analytical skills
    • Strategic thinker
    • Highly organized and detail-oriented
    • Adaptable to change
    • Effective Communicator
    • Great team player; positive attitude
    • Strong ethic and integrity

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