• Influencer Relations Associate

    Job Locations US-NY-New York
    Job ID
    2018-1314
    # of Openings
    1
    Category
    PR & Influencer Marketing
  • Overview

    MAKE UP FOR EVER is looking for an Influencer Relations Associate, reporting to the Executive Director, PR & Influencer Marketing. This person is our eyes and ears into the world of US influencers to build productive relationships and drive strategy and tactics.

    Responsibilities

    INFLUENCERS MANAGEMENT & DELIVERING ACTIONABLE INSIGHTS:

    • Builds, develops, nurtures and grows on-going, personal and authentic connections with target influencers
    • In constant contact with target beauty influencers to ensure brand presence in their daily life and social media feeds
    • Identifies and nurtures relationships with standout brand supporters and rising stars for strategic partnerships/activations/etc.
    • Provides valuable insight to help define the influencer strategy and shape the action plan –
      • Brings the voice of the influencers and their consumer followers to the marketing & communication teams
    • Identifies opportunities and tactics to build deep brand engagement with target influencer segments, including event, mailing and engagement program concepts
    • Reports on impact and ROI using Tribe Dynamics tools on a monthly basis and following launches
    • Reports immediately on competitive tactics and launches, influencer activities and brand partnerships, emerging trends, etc.
    • Requires travel – most often between LA and NYC

    COMMUNITY MANAGEMENT:

    • Attends all influencer events for relationship-building face time and to capture new targets (Generation beauty, trade shows, etc.)
    • Supports owned channel influencer community management

    Innovation pipeline

    • Fully immersed in social media comments/reactions to identify latest US trends and opportunities for brand activation and innovation pipeline: new products, new techniques, new consumer behaviors. Consistently reports on findings to marketing and communications teams

    Logistics

    • Travel required
    • This role is on the PR & Influencer Marketing team

    Qualifications

    • Extremely trustworthy
    • Social media native
    • Individual contributor; self-starter; a “doer”
    • Naturally social and amiable
    • Strategic thinker
    • Passion for beauty and makeup
    • Strong relationships with social influencers
    • Makeup artist preferred
    • Good product sensibility
    • Trend-oriented, current
    • Ability to build and develop relationships and also contribute to strategy development
    • Highly disciplined and organized individual, able to manage schedule, projects, costs, while delivering high quality work
    • Creative – always thinking of new ideas and practical ways to implement them
    • Entrepreneurial and hands-on
    • Proven relationship building and communication skills
    • Ready to immerse self in the brand and be a passionate, positive brand representative

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